The ELOPE Car Rentals logo showcases a
sophisticated and modern design that communicates luxury, elegance, and intentionality.
The Goals
Geometric Emblem
Interwoven Diamond Motif: The interlocking diamond shapes form a continuous pattern that evokes unity, connection, and a sense of journey — aligning beautifully with the idea of two people setting off on a shared adventure, it captures Movement & Direction with the geometric overlap giving a feeling of movement or a mapped route, subtly nodding to travel, navigation, and the seamless service expected from a premium car rental company.
The Visuals
Typography
Clean Sans Serif Font: The uppercase, wide-kerned lettering of "ELOPE" and "CAR RENTALS" communicates clarity, professionalism, and trust. Modern Minimalism: The font choice aligns with contemporary aesthetics, giving the brand a timeless yet up-to-date presence. It's accessible while maintaining an upscale feel.
