The client was repositioning their chewing gum brand to better align with a younger, more expressive demographic—Gen Z and Alphas. My task was to translate this new brand energy into a visually charged digital campaign that would not only stand out in saturated feeds but also feel culturally
in-tune.
The Goals
Blast
I made the deliberate decision to go all-in on bright, high-contrast colors, tapping into the visual tempo Gen Z and Alpha audiences are drawn to, the typography was equally intentional.
The Visuals
Blast
I selected a funky, expressive typeface. Together, these elements created a visually loud but emotionally warm system of artworks
that looked fun but also made the viewer feel seen.
