I was tasked with creating a brand Identity and merchandise for Genesis aProject of Jhpiego that aims to revolutionize STI management in Kenya, placing cutting-edge diagnostics at public health facilities to ensure health workers can give accurate
diagnosis.
The Logo
Genesis
The idea behind this logo design revolves around simplicity, balance and Timelessness.
It’s simple, thoughtful and reflects a brand that is both dependable and dynamic.
The circle shape acts as a visual anchor, that makes the logo easily recognizable and versatile across various mediums.The brand needed to be innovative to embrace
change yet grounded on public health foundations.
